Established in 1984 we were one of the first disco shops in the South of England. Since that time many shops have come and gone, but we are still here serving DJ's, nightclubs, professional users and the general public. We pride ourselves on our unrivalled hire service - we have the largest disco hire department in London, supplying everthing from basic disco lights to DMX lighting rigs, 200 watt to 15K sound systems, complete DIY disco units and anything else that you could possibly need, all backed up with our knowledge and vast experience of the discotheque market.

Our sales department has its' own very firm foundations, based totally on customer service. We may not be the cheapest option, we may not offer price matches on some products, but we cannot be beaten for pre-sales and after sales service. We will listen to your requirements then advise you on what we think is your best option - not the option that earns us most money - we have no sales reps, all our staff are salaried, so no pressure is put upon you. We have vast experience within the disco industry, Abracadabra is owned and run by working professional disc jockeys. All the equipment that we sell has first been scrutinised for its' value for money - often we take new equipment out on the road to see how it fares. It is a testament to our level of service and knowledge that we are actively sought out by some manufacturers to supply our opinion of their new products, and to be their preferred retailer.

We supply DJ's and mobile discotheques to a wide range of events, from childrens parties to celebrity weddings and everything in between. Unlike a lot of agencies we only use a handful of DJ's, all very experienced and friendly, and all of them take pride in their work. When you book a disco with us we will supply you with the best person for the job. We are able to advise you on your needs if you wish, with over 20 years of experience there are not many situations we haven't had to deal with!!!

We have our own on site service department which is run by a very experienced engineer. We are recommended by many manufacturers including Citronic and Vestax to do out of warranty repairs and there is very little that we can't fix.

Expanding our horizons beyond the disco market we now offer fully tailor made firework displays for all occasions too

Graeme Wood - Owner of Abracadabra

Graeme worked as a computer engineer for seven years then quit to take over the ownership of Abracadabra in 1994. He has a wealth of experience in the disco industry, having started working as a DJ at the age of 17 way back in 1985. Now with well over 1000 discos under his belt he is ideally positioned to pass on his wealth of knowledge and experience to others. He has worked in a huge number of venues, and even compered the Karaoke at a Pop Stars wedding!!!
A true believer in sharing information and working together with other DJ's, his refreshingly laid back approach to what can be a very bitchy industry has earned him a great amount of respect.
All his newsletters end with the sentence "the kettle is always on." - AND HE MEANS IT!!! Always willing to take time with others, to help those less experienced whilst at the same time learning whatever he can from others.

Dan Burt

Like many of the past staff members, Dan came to Abracadabra originally as a work experience student then never really left. He graduated from Kingston College with distinction after studying theatre tech and now works alongside Graeme in the shop. Dan is a very keen and able sound engineer and has a very good imagination and eye for detail.

Jon Duncan - Service Engineer

Jon was originally employed as a service engineer for Abracadabra but was so successful that he ended up starting his own repair business just to be able to keep up with the demand that there was for his services. He is still very much an integral part of Abracadabra, providing everything from expertise and knowledge on complex ventures down to repairs on our own, and our customers equipment. Please see the "repairs" section for more details.